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How Do Free Apps Make Money? 8 Powerful Monetization Models


We live in a world where nothing is free. However, if you browse through Google Play or Apple App Store, you’ll find over 90% of top grossing apps don’t cost users even a single penny to download. Whether it is WhatsApp, Netflix or Candy Crush Saga, they’re all free to use. But just because they cost nothing doesn’t necessarily mean they don’t generate money for their developers. In fact, over 95% of App Store revenue and 98% of Play Store revenue is driven by free apps. So here comes a fair question: how do free apps make money? Click here to read full article on XHTMLJunction's official blog.

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